Origin Coffee
Origin Coffee Bar, launched in 2020, opened its flagship Savannah location in 2023. Known for in-house coffee production, premium offerings, and community support, they donate profits to local causes and aid refugee employment. With plans to expand, they've earned accolades like "Best of Georgia." Key challenges include competing with local coffee shops and optimizing customer flow. This research from SCADask aims to boost brand awareness, enhance catering, and improve space efficiency.
Goals & Research Methods
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Origin Coffee Bar is well-regarded within the local community but aims to expand their market presence through social media platforms like Facebook, Instgram, and Yelp.​​
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Origin Coffee Bar won a prestigious catering coffee shop event. Management is committed to improving the experience of clients and customers as its catering service evolves.
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Origin Coffee Bar is renowned for its bright and airy interior design, but faces issues with its limited seating. This research examines these spatial challenges and presents opportunities
for improvement.
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Why customers visit Origin Coffee Bar?
Customer survey result (March - April, 22 repondents) Why customers visit Origin Coffee Bar? Competitor Analysis Based on the customer survey and competitor analysis, customers who visit Origin Coffee Bar do so because they appreciate the quality of Origin’s coffee, their interior, atmosphere, and their friendly staff. The least mentioned aspects are the food, price, and their sustainability practices, which could be addressed through marketing or necessary adjustments.
Conclusion
Blue Ocean Matrix
The Blue Ocean Matrix is a strategic tool used in business to analyze the competition and find new market spaces with little or no competition.
Origin has a higher customer satisfaction score compared to other competing cafes in Savannah. However,after analyzing their Google reviews, there are opportunities for improvement that will help achieve an evenhigher consumer satisfaction rating.
Most consumers of Origin are not aware of Origin's beans. This can be overcome by showcasing the choices on in-café displays, as the survey found that most of the café's visitors were walk-ins, not online.
Origin has a higher customer satisfaction score compared to other competing cafes in Savannah. However, after analyzing their Google reviews, it seems that there are areas they could improve to achieve even higher consumer satisfaction. For example, they could consider increasing their open hours, making parking easier, and adding more seating.