top of page
In 2020 Juan Valdez Café opened a new store in one of the most emblematic touristic areas of Bogota, Colombia. Therefore, the experience of this coffee shop had to be exceptional. The company needed a place in which people could not only drink coffee, but additionally learn about the Colombian coffee culture and live a memorable experience.
Research
To create a comprehensive diagnosis of the ideal customer journey at Juan Valdez coffee shops, we conducted a thorough analysis of over 50 locations in seven principal cities. We also benchmarked other premium coffee shops around the world and conducted workshops and interviews with more than 300 employees and customers. Using this data, we created a customer journey map to better understand and optimize the experience of Juan Valdez's clients.
Blueprint Juan Valdez Cafe
Design
Stations for remote work, with digital menus and service to the table.
​Modern layout using artisanal furniture and murals inspired in the Colombian mountains. A Digital kiosk for buying products while avoiding line.
Transparent divisions to keep groups of customers separated and safe, due to Covid-19 emergency.
Result
Coffee methods station for barista demonstrations and information about the different varieties of coffee.
bottom of page